Limited edition watch created to promote ‘Ring of Fire boxing match
Staff Reporter
When you think this battle between Fury and Usyk is the most legendary of all time, H. E. Turki Alalshik wished to make sure that it remains unique and uninterpolated in people's thoughts.
BigTime Creative – a team that has earned this reputation by designing numerous timepieces – and luxury watchmaker Jacob & Co. were commissioned to take on this enigmatic project.
These two worked together very closely to create and craft this artistic watch, called because of the name of the fight itself.
‘Ring of Fire. ’
Creativity agency NSA placed there, it was an opportunity for them to showcase their design flair and move beyond the borders of conventional communication territories.
Mohammed Sehly, CEO of BigTime Creative, said: “We regard concepts as key to everything. The Big Time Creative Shop lends a hand to translate ideas into excellent products with are pleasing to the eye and touch by the JBC team to make sure that the brand identity comes out well from the media. ”
The cool watch is not a featherweight by any means. It has a heavy 50mm rose gold case. Fighter's are in 10 mm semi-transparent crystal arena which is encompassed by natural sapphire crystal.
The gloves, signed by the athlete, red and blue of course teamed up to 2 axes tourbillon with the disk WBC belt colour, to rotate the entire scene of the artwork.
Rayyan Aoun, CCO of BigTime, added: This watch is undeniably a beautiful piece of art. Representing Depth& in conjunction with Jacob & Co has provided me with a sence of pleasure but also adrenalin rush. The chances like this are usually extremely thin and sometimes you don't have them at all. ”
The main thing is how you are going to get one of these watches for your collection? It’s not one of those thing that which is resolvable instantly.
This lucky couple has a chance to snatch those precious tickets to the fight itself on May 18th, since only three pieces of the Jacob & Co’s poraternity rights are being created.
Both fighters had their own goal already in the camp. The last piece will be auctioned by Sotheby’s to raise financial support for the Make-A-Wish foundation which is a popular international charity that gives children battling serious illness a chance to spend their wish.
